ASHLEE JOYCE

This was a concept presentation for a retail design project. The retail shop was located in below the office buildings at Melbourne Central Shopping Centre, in the heart of Melbourne's CBD. The proposal for the design is a florist.

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The concept for the retail florist is based around and inspired by a forest. The concept offers a unique approach by creating a modern retail design filled with forestry aesthetics taking on a sustainable approach, using only honest materials.

 

The name for the retail proposal 'Enchanted Florist' has been taken from the concept idea.  The concept will utilise sustainability and the importance and benefits of an Eco- friendly environment, through carefully thought out materials, design and fixtures.